Sunday, February 10, 2019

Will Rap Mogul Suge Knight Sell His Life-Story Rights From Inside Prison Using Blockchain?

When I was, the other day, telling a friend of mine about the latest update from the Pitch Investors Live team, and how they shared that Death Row Records founder and rap-mogul, Suge Knight, would be pitching the rights to his life story, via the Shark Tank-esque investment-centric blockchain platform, in the coming months, the first thing he asked was "Isn't he in prison?"

And while I have to admit at this point that I wasn't overly informed on the comings and goings of Suge Knight, it turns out, he is...

28 Years in the Slammer

At time of posting Suge Knight is currently facing a stretch of up to 28 years in prison, having plead guilty, in October 2018, to the charge of voluntary man-slaughter.  And has been behind bars since 2015 awaiting trial.  

If you're not familiar with fallen rap Godfather, Marion "Suge" Knight, he was the man behind notorious rap record label "Death Row Records".  And is the man widely accredited in bringing the likes of Dr. Dre, Snoop Dog, and Tupac, to international stardom.  My aforementioned friend also stated that "he's a nasty bastard!" .  And it's fair to say that his history is one littered with tales of violence, and crime.  But arguably, even nasty bastards deserve to have their story told.  And with Suge Knight having been publicly embroiled in arguments over the way he was portrayed in the highly-rated 2015 rap movie, Straight Outta Compton, he may well be looking to get his own story out there, and make a little extra dough at the same time, with which to feather the cell he could potentially be dwelling within for the best part of the coming three decades.  

Pitch Investors Live


If you're not yet familiar with the "Pitch Investors Live", it's an edutainment platform built upon the Ethereum blockchain, in the style of the hit TV shows "Shark Tank", and "Dragon's Den".  Within which entrepreneurs pitch business and ideas in hope of investment and funding.  And while it might seem unlikely that an imprisoned rap-overlord would be able to use such a platform to sling his life-story rights, from behind bars.  The PITCH team claim to have signed contracts.  And claim that Suge Knight will be pitching original Shark Tank panel-member, And PITCH-TV regular, Kevin Harrison.  And as it happens, there is kind of a precedent for this...

A Brave New World of Investment Entertainment


While following a similar format to the aforementioned television shows, Pitch Investors Live is considerably rawer.  Mixing the likes of SKYPE, and Tinder, with a blockchain underbelly, and streaming live, PITCH is investment reality-TV.   The well-suited glamour of Shark Tank replaced with watching Shark, Kevin Harrington, field pitches, and dispense business advice, while wolfing down his dinner, or casually trimming his finger-nails with his teeth.  

And what sets the precedent that the above pitch between Suge Knight and Kevin Harrington could happen, even while incarcerated, are some of the pitches that have already taken place on the revolutionary platform.  Such as one guy pulling over his Uber to deliver a pitch, and another lady pitching Kevin via the app while in mid-flight.  In fact the whole purpose of the platform is to break down the walls between investors, and those in search of investment.  Allowing users to pitch, or field-pitches, from anywhere, at any time.  And what would make for a better example of that?  

Most likely in reality it will be somebody representing Suge that will be pitching, but regardless, as a PITCH token holder my hope is that this event will generate some hype, some renewed love for the project, and of course, some financial gains.  And should the team get their shit together fully, and tokenise the story-rights, and allow viewers to invest themselves via the being-worked-upon atomic-swaps functionality - this could be HUGE... 

Want to PITCH an investor your own billion dollar business idea? - CLICK HERE.  

Monday, February 4, 2019

Adshares - Testing the Blockchain-Based Advertising Platform

In a recent post detailing my early attempts to monetize this crypto-blog using a decentralized advertising platform, I briefly mentioned Adshares.  At that point however the Adshares platform was not available for testing, so when today a new bounty-task popped up over at Crowdholding.com - offering free ADS tokens in exchange for giving their demo-platform a whirl, it seemed savvy to kill two birds with one stone - and go take a second look, while earning some free crypto at the same time...

Adshares

A decentralized blockchain-based alternative to the likes of Google's popular Adsense/Adwords, operating within the programmatic advertising space - Adshares held their successful token-generation event in 2018.  And in the early days of 2019 where we currently find ourselves (as I type) the Adshares ecosystem is almost ready to go live.  Throughout 2018 Adshares were one of the most active blockchain teams out there. Their programmers made over 3000 commits and modified approx. 24 000 lines of code. By the end of December they exceeded 1 million test transaction in mainnet, which assured that the network is stable and ready to handle significant traffic.

Testing Adshares

Registration was easy, and following a brief signing up process, and e-mail verification, I was logged-in.  And was then presented with two options, to proceed as an "advertiser", or as a "publisher".  For the Crowdholding task I would need to test both - but with my main interest lying in potentially becoming a publisher (i.e. making money from sharing ads right here on the Greencrypt0 blog), I took the publisher route first. 


Publisher

As an old hand with Google's Adsense, and various other advertising platforms, and affiliate networks, there was nothing particularly unfamiliar about the Adshares publisher dashboard.  As when beginning to use any new platform, there was a slight learning curve, such as when I was listing a new site I was asked for "keywords" to assign to my site, which I would usually think of as being aligned with the sites niche, i.e. tennis, blockchain, music, etc.  However, what it actually wanted to know was what kind of ad-units I'd allow to be displayed on my site, i.e. image-ads, video-ads, interactive-ads, etc.  But this was a one-time selection per website, and after the first time, you'd soon get used to it.

There were a wide array of ad-sizes I could select to display on my site, with the only thing lacking at time of testing being a "responsive" ad-unit.  And the publishers dashboard itself is furnished with the all the usual charts and data you'd use to chart your success, and earnings.  And you can see an example of what an Adshares ad might look like nestled among your content in the picture above-right.  



Advertiser

While my primary interest in Adshares would personally be as a publisher, I am also an occasional advertiser.  And being more familiar with the platform navigation from testing the publisher dashboard first, it was pretty easy to navigate the advertiser dashboard and options. And I was able to create a test advert easily enough.  And once again, I could select from a wide variety of options, formats, and sizes, from which to tweak my advertising campaign, and once live, the dashboard was again equipped with the familiar data, charts, and metrics, for assessing any given advertising campaigns performance.  

Summary

To reiterate, as when using any new platform there's a moderate learning-curve, as you familiarize yourself with any given platforms quirks and foibles.  But overall, Adshares was comfortable to use and explore.  And having recently tested a few competing blockchain-based competitors to Adshares, I'd have to say that this was the one I'm currently most impressed by - at least in terms of its mechanics.  How successful it will be will ultimately depend upon adoption, no publisher wants empty or incredibly low-paying ads on their virtual real-estate.  And similar can be said for advertisers.  But seeing as I already have an interest in attempting to monetize this crypto-blog, using a blockchain-based platform (which is only fitting), once Adshares is fully live, I will go have another play, and move forwards from there... 

To learn more about Adshares you can visit their website HERE.  Or alternatively, should you wish to earn free crypto and tokens for checking out aspiring blockchain projects in the form of bounties, go sign up to Crowdholding.com HERE.  

Sunday, February 3, 2019

The Blue Litecoin Logo - The New Look Briefly Explored

If ever evidence were needed that I need to get my ass into the graphic-design game to make some bucks, the new Litecoin logo is it.  While checking out Coinmarketcap.com yesterday, I noticed that the Litecoin logo had changed, turned blue, and sure enough it was no glitch, but the Litecoin team rolling out a new-look.  And while I quite like it, and actually prefer it to the older grey logo - the story of the effort put into it did kind of make me laugh...

The New Design

Australian design agency "The Token Agency" explained in an article over at Ethereum World News, that the new logo design is the result of months of hard work - the complexity of the challenge really testing their creativity.  First surveying the Litecoin community over at Reddit, before spending the next three months working on the new branding, in addition to creating a 65 page brand-evolution report that was subsequently presented to the Litecoin foundation at the San Fran held Litecoin Summit.  

Now, I don't know how much graphic-designers get paid, or of the tribulations and chores involved in brand-evolution, but it was at about this point I was thinking to myself "blue circle".  

A Blue Circle

Because essentially that's all that changed after the aforementioned expenditure of effort.  The background circle became blue.  And the "L" is perhaps a little more streamlined.  But that's OK.  Despite reminding me a little of Faceboook's logo, I do kind of like it.  Preferring the blue to the grey.  And indeed even the markets reacted to the change.  With Litecoin rising in value by at least a few percent the day the new logo went live.  In a manner slightly reminiscent of how in 2017's epic crypto bull-run the slightest news could send prices flying - albeit happening now in a much more subdued fashion, in this extended bear-market of 2018+.  


The End of Silver

Probably the most interesting function of changing the logo from grey to blue, that is presumably intentional, is that on a psychological level it begins to break down the long-held popular notion that Litecoin is "silver" to Bitcoins "gold".  Freeing it up more to operate under its own merits.  Because while Litecoin was an early Bitcoin fork, and will always be tied to Bitcoin - now that seven years have passed since Litecoin began to go its own way, perhaps it is now time for LTC to sever the cord a little further again, and seek to tread its own path more firmly(?)...